The push notifications on the web appear in the browser, once they have been accepted by your users, this means that they do not even need to access your website to see your promotions, campaigns and notifications relevant to your conversion goals.
This is how push notifications increase your visits and increase the conversion you’re looking for on a day-to-day basis. It is a very attractive tool for users, since it is not necessary to leave your data in an endless way, it is enough to ask permission once exclusively to show your notifications and be accepted. You should always keep in mind to manage an attraction strategy with your users so as not to be intrusive and maintain high conversion ratios, that is, add value in each campaign.
Relevance of push notifications
There are unique advantages of web push notifications when comparing with other alternatives such as e-mail marketing, where we are exposed to be penalized in the latter for any condition.
A relevant advantage to take into account is its low cost compared to other conversion models, it also collaborates in the positioning of your website by appearing repeatedly even without the user clicking on the notification and at any time may become a effective customer.
Push notifications should be taken into account as the optimization of your information flow, enhancing your campaigns and thus generate greater retention and commitment from your users.
This is why the number of advertisers and publishers who deposit their marketing strategies in push notifications is increasing, given that they know the quality and quantity of traffic that increases on their website, motivated by their good results versus other alternatives that are trained in decline in terms of information management.
Any sector and industry can use web push notifications
The web push notifications can be used in any sector or industry with excellent results in their campaigns, brand positioning or customer loyalty.
We will mention some of them for you to take into account when drawing your conversion goals:
E-commerce: Push notifications are very powerful when used in an E-commerce. It should be noted that the campaigns are continuous and with changes in their offers, products, discounts, among others. To better understand its use we give you an example: a user enters your website and does not buy any product, then the push notification appears asking for permission to “receive the best promotions” or “the best discounts” and once the notification is accepted You will have the possibility to be on your computer and send campaigns or notifications of interest.
Another very interesting example: a customer enters your website, who has previously accepted your push notification, has seen several products to buy as a computer, furniture, etc., but does not buy, it does not matter either, because later or the next day you can send notifications to resume the purchase of said product because it has accounts with push notifications that you can customize.
Finance and credit: In the market there are multiple financial institutions, credit, fintech, etc, where push notifications should be a priority tool, due to their changes in credit parameters, interest rates, rate improvement, optimization of their approval processes, among other alternatives.
The only way to keep your customers captivated is through relevant information, which you can send via push notifications. Example: “You want to receive the best credit news” “You want to know more about financing”, among other attractive messages to obtain the user’s subscription, once subscribed you can send attractive campaigns to attract your users and turn them into potential and permanent clients.
You can send push notifications with the latest interest rates, news of your financial, the best articles of financial education, among other relevant alternatives.
Health and beauty: any website related to the world of health and beauty should have a system of push notifications to increase its conversion ratio, since there are many possibilities that this tool offers them at the level of marketing and recall.
You can send push notifications with new products and promotions or articles of interest to captivate your users, make attractive brand positioning campaigns and turn into sales through a construction funnel. These are all possibilities that push web notifications offer you.
Tourism: This is one of the sectors that benefits the most with a system of push notifications at your fingertips, by sending reminders of the latest prices in airline tickets, tourist packages, articles on countries of interest, with a wide audience the possibilities of monetization are really very high.
There are specialized campaigns and continuous reminders of the tickets that you stayed without buying or the trip you have yet to make, everything that any tourist, airline, cruise or hotel company wishes to have.
Bets: An industry that can not be lost adhere to a system of push notifications is that of bets, casinos, online games, etc.
Users of online casinos and games are usually loyal customers and require dedication and special care, considering that they are interested in special packages, gifts, bets of greater value, among other benefits that casinos develop for their customers.
So nothing better than a push notification to keep these users active and definitely captivate them.
In conclusion, we can see that as explained above that web push notifications are an extraordinary tool to increase the number of users, increase conversion rate, retain customers and keep the brand present in the minds of users.
We can consider in this way that web push notifications are the next level of marketing strategies, that is, it is about how to convert in less time and with better results than other alternatives that take longer to show results and at a higher cost.
WhatPush is an alternative and self-service advertising platform specialized in push notifications. Our system of push notifications is the best alternative to increase the conversion ratios and the retention of users offering the highest ROI in the market. WhatPush is a platform specially designed for publishers and advertisers.
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